Unveiling Kuriosity: A Store That Transcends Retail Boundaries

Studio Twist and K11's Innovative Approach to Retail Design

Stepping into Kuriosity is like entering a modern-day cabinet of curiosity. The store's design draws inspiration from the 17th-century concept of showcasing extraordinary objects discovered by explorers. However, Kuriosity takes this concept a step further by integrating an online webstore, creating a seamless blend of physical and digital retail experiences.

More than just a store, Kuriosity is a curated journey of discovery. The products on display are complemented by rich interactive media, designed to engage and captivate customers. The store's unique properties lie in its ability to transcend the typical retail experience, offering a multi-layered, immersive shopping journey.

The store's design is a testament to innovative architectural techniques. The walls are clad in blasted stainless steel panels, creating a blurred reflection and depth. Inset display boxes with LED strip lighting and multi-coloured changeable inner lining velvet fabrics add to the store's unique aesthetic. The floor is laid with metallic surface finish ceramic tiles, and the ceiling is a powder-coated expanded metal mesh. The stand-alone display islands, designed to resemble subdivided boxes, are cladded with recycled timber sheets or varied brass coloured metallic surfaces with back-lit frosted glass tops.

The store's design also incorporates interactive elements to engage customers. The suspended logo box gradually changes colours, attracting customers' attention. As customers walk by the infinity box window display, hidden products light up, inviting them to step inside. Touch screens throughout the store display product videos or link directly to the online retail platform, creating a seamless shopping experience.

The design of Kuriosity faced several challenges, the most significant being the construction of the 5-sided infinity box. This was overcome through precise 3D modelling and extensive discussions with the makers. The result is a captivating, immersive retail experience that pushes the boundaries of traditional store design.

Kuriosity's innovative design has not gone unnoticed. The store was awarded the Golden A' Interior Space, Retail and Exhibition Design Award in 2017, a testament to its outstanding and trendsetting design. Kuriosity is more than just a store; it is a curated experience of discovery, a testament to the power of innovative design in redefining the retail experience.